DDLJAIL! BIOSCOPE

Unlovable Lovestories

CLIENT: RED DOT FOUNDATION X OGILVY SINGAPORE


Created illustrated storytelling visuals for the documentary and bioscope film, by recreating an infamous scene from the Bollywood blockbuster film DDLJ.

The harassment of women has been normalized or even hero-ed as a romantic gesture back in the day, by reimagining how the actress should do in such a scenario we have to reach and teach the young men of these marginalized communities, through something they understand and love, Through tailor-made popular Bollywood film plots that tackle violence against women.
Bioscope is a decorative hand-driven projector that has a low-watt bulb attached behind the reel. It continues to bring images of peoples’ favorite movie stars to their small towns and village. The person viewing the reel from a fixed lens gets to watch images moving by, often accompanied by music. It is one of the oldest forms of storytelling that’s still popular in India. It uses 16 still frames to tell stories accompanied by catchy tunes and lyrics. It continues to bring images of peoples’ favorite movie stars to their small towns and village.

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